Authentic Leadership Privacy Policy

Authentic Leadership is convinced that the protection of personal data is essential to its activities. Therefore, we want to provide clear and transparent information in this privacy policy on how Authentic Leadership processes personal data of respondents to our Ego Scan questionnaires. Personal data is any information regarding an identified or identifiable natural person.

Naturally, the personal data of respondents are handled and protected with the greatest possible care. Authentic Leadership complies in all cases to the applicable laws and regulations, including the Data Protection Act.

Responsible for the data processing is Authentic Leadership B.V., located at Karnemelksweg 2a, 3749AH in Lage Vuursche.

Personal data that we process

Authentic Leadership B.V. processes personal data about you, because you use our services and/or because you provide these to us yourself. Below an overview of the personal data we process:

  • First and last name
  • Gender
  • Telephone number
  • E-mail address
  • Business address
  • Organisation
  • Branch
  • Function (level)
  • Other personal details that you actively provide, for example by creating a profile on this website, in correspondence and by telephone.

Why we need data

Authentic Leadership B.V. processes your personal data for the following purposes:

  • Sending a newsletter
  • Personalisation of personal Ego Scan
  • Handling of invoicing with our consultants
  • To deliver services to you
  • Anonymised statistics, i.e. ‘not traceable to the individual’ average Ego Scan profiles, without
    • First and last name
    • Telephone number
    • Email address
    • Business address

How we process your personal data

An authorised Authentic Leadership colleague, in possession of a Non Disclosure Agreement, enters your name, email address, possibly the name of your company or employer via the Authentic Leadership E-portal. The colleague has his own secure environment within this portal. You will receive an e-mail via the E-portal containing an invitation with a personal link to the E-portal. In this environment, your questionnaire is ready for you to fill in online. After completing the online questionnaire, Authentic Leadership processes the results into a personal report. You will receive a copy of this report through your advisor, or after approval through an authorised employee of your organisation, also in possession of a Non Disclosure agreement and a processing agreement.

How long we keep data

Authentic Leadership B.V. retains your personal data, so that you do not have to incur costs again later when you apply for a new Ego Scan, for example if you come to work in a new team. You can explicitly indicate if you want the data to be deleted immediately after receiving the Ego Scan. Data will be removed from Authentic Leadership’s administration immediately after the agreed process is completed.

Use of personal data by third parties

Authentic Leadership B.V. does not sell your data to third parties and will only provide it if this is necessary for the implementation of our agreement with you or to meet a statutory obligation. With companies that process your data on our behalf, we have a processing agreement to ensure the same level of security and confidentiality of your data. Authentic Leadership B.V. remains responsible for this processing.

Mapping of website visits

Authentic Leadership B.V. uses only technical and functional cookies. And analytical cookies that do not infringe on your privacy. A cookie is a small text file that is stored on your computer, tablet or smartphone when you first visit this website. The cookies we use are necessary for the technical functioning of the website and your ease of use. They ensure that the website works properly and remember, for example, your preferences. They also enable us to optimise our website. You can unsubscribe from cookies by configuring your internet browser in such a way that it no longer saves any cookies. In addition, you can delete all information previously stored using your browser settings.

Viewing, adjusting or deleting data

You have the right to inspect, correct or remove your personal data. You can send a request for inspection, correction or deletion to To make sure that the request for inspection is made by you, we ask you to send a copy of your proof of identity with the request. In this copy, we ask you to black out your passport photo and Citizen Service Number (BSN). This is to protect your privacy. Authentic Leadership B.V. will respond to your request within four weeks.


Authentic Leadership B.V. takes the protection of your information seriously and takes appropriate measures to prevent abuse, loss, unauthorised access, unwanted disclosure and unauthorised changes. If you have the impression that your information is not properly secured or there are indications of abuse, please contact us via


Authentic Leadership reserves the right to make changes to the privacy policy. We advise you to check this page regularly for changes. If Authentic Leadership makes a significant change, which has consequences for the way Authentic Leadership processes your personal data, we will announce this through a notice on our website or E-portal (